If bikes have a special place in your life, then YOU are Mike, and we want to hear from you. Tell us your story, the short version and the long version. At the end of the contest we'll read all of the entries, take a vote, and decide on a new star for the 2013 I am Mike campaign. The winner will receive a $500 gift card for their effort.

Contest ends on 8/31/2012, no entries will be accepted beyond that date.

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Mike is getting around all over transit buses in Northern California! If you're quick with a camera, you can cash in on your Mike-spotting skills. Send us digital pictures of the "I am Mike" buses you spot, and we'll hook you up with some serious gear - including a $500 Gift Card if you're the first to collect 10 or if you collect the most photos during the contest!

Pictures must be of unique buses in unique locations, and the photos must show this. Sorry folks, no bus yard photos. Keep a sharp eye out and win big:

Capture 1 bus (White Jersey):
Free standard tube, your choice of size
$6 value, 100 winners

Capture 5 buses (Green Jersey):
Free Mike's Bikes Bike Jersey of your choice
$70 value, 10 winners

Capture all 10 buses (Polka Dot Jersey):
$500 Mike's Bikes Gift Card
$500 value, 1 winner

Capture the most buses of any contestant (Yellow Jersey):
$500 Mike's Bikes Gift Card
$500 value, 1 winner

Submit your 'I am Mike' bus photos to:

iammike@mikesbikes.com

You may send in shots individually or all together, and may chose to receive your prize immediately or accumulate photos until the end of the contest. All of the fine print is below.

Contest ends on 8/31/2012, no entries will be accepted beyond that date.

CONTEST RULES:

1. The contest is open to United States citizens age 18 and over. Identification must be produced on request. Employees of Mike's Bikes and their respective affiliates and associates such as employees' immediate family members and persons with whom such employees are domiciled are excluded from this contest.

2. The prize is not redeemable in cash and must be accepted as awarded.

3. Decisions of the contest judges are final - no substitutions will be available.

4. By claiming the prize, the winner authorizes the use, without additional compensation of his or her name and/or likeness and/or voice/photograph and municipality of residence for promotion and/or advertising purposes in any manner and in any medium (including without limitation, radio broadcasts, newspapers and other publications and in television or film releases, slides, videotape, distribution over the internet and picture data storage) which Mike's Bikes may deem appropriate.

5. In accepting the prize, the winner, and any guest(s), acknowledges that Mike's Bikes may not be held liable for any loss, damages or injury associated with accepting or using this prize(s).

6. Mike's Bikes retains the rights, in its absolute and sole discretion, to make substitutions of equivalent kind or approximate value in the event of the unavailability of any prize or component of the prize for any reason whatsoever.

7. This contest is subject to all federal, state and municipal laws.

8. Mike's Bikes reserves the right to withdraw or terminate this contest at any time without prior notice.

9. Approximate value of prizes vary.

10. One entry per person, per contest.